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Our Story

It all started with a thought. Or perhaps more a frustration. A frustration with a fashion industry that only cares about what’s on the outside. And from that small frustration grew a big idea.

To create a company where style and beauty combines with practicality to make women’s lives a little easier. We believe in the possibility of creating beautiful products that meet the needs of your everyday, from early morning gym visits (well we try our best anyway), to work, to dinner with friends.

So we created Aruku. And at Aruku, we believe that what’s on the inside is just as important as what’s on the outside.

And who are we (on the inside)? Well, we’ve spent all our working lives commuting and discovered first-hand that there are few bags that answer the needs of busy women who carry laptops, shoes, wallets, phones, make-up… we could go on.

So we set out to create one.


Our products

Our backpacks are designed in London and handmade in the same factory as some of the world's most well-known luxury brands.

We put as much love into the inside of our bags as we do the outside. We have designed special compartments to fit all the things you need to carry in your day and all our interiors feature bold patterns inspired from our travels around the world.

Using the highest quality materials that are both beautiful and hard-wearing, each bag is made by a team of highly skilled artisans to ensure our bags are made to last.


What we believe

We celebrate what’s on the inside, both through our products and our support of inspirational and strong women around the world.

We’ll share the amazing stories from women we have met on our journey. They are an inspiration to us and hopefully, you will find them inspiring too.

And with every bag sold we donate £1 to the charity Women for Women so we can help to support strong women all around the world.